What is Cross&Sell?

Cross&Sell is a cross-selling network that connects ikas stores. It finds products that complement what you sell from other stores in the network and brings them to your storefront — while your products appear on partner storefronts.

It works both ways: you make room for them, they make room for you. Your product reaches a shopper who is already buying, without spending anything on ads.

How does it work?

1. Install the app — your store connects automatically.
2. Import your products. AI reviews them and matches them with complementary products across the network.
3. Add the storefront code to your theme. The code displays the offers you have approved to your customers.
4. Approve or reject incoming offers. Nothing appears on your storefront without your approval.

Key features

• AI suggests complementary product matches; all you do is approve them.
• Every offer requires approval from both sides — your product never appears anywhere without your consent, and no one else's product appears on your store without it.
• Per-product toggle: turn off partner offers for any product with a single click.
• Block any store you prefer not to work with.
• See which of your products was shown and clicked, and where, from your panel.
• The storefront component adapts to your theme — no separate design work needed.

Where do offers appear?

Product page, cart drawer, cart page and checkout. You can track the performance of each placement separately.

You stay in control

Cross&Sell is built on reciprocity: as long as the storefront code is running on your store, partner offers keep coming to you. If the code is removed, offers pause temporarily and resume where they left off once the code is back.

About the BETA

Cross&Sell is currently in BETA. During this period, partner offers are enabled for your first 50 products; match quality and volume increase as the network grows. Feedback you send from inside the app shapes the product directly.